Marketing on social media has grown by leaps and bounds. Today most businesses are increasingly finding it necessary to market their wares on social media. The traditional methods of marketing have also suffered disruption with the advent and penetration of social media. One of the reasons as to why most businesses prefer social media as a reliable platform for marketing is the mere fact that they can quickly reach target audiences.
According to Adage, Lori Senecal, one of the leaders in the industry of advertising shares some insights on how a business can achieve better results with social media marketing. According to her, one needs to outline clear goals before embarking on a social media campaign. They need to know why they are advertising and what they intend to achieve. Sometimes a business does not have to start publicity campaign on social media by displaying the product line. Some need to acquire followers first.
After successfully outlining clear goals, a marketing manager should then outline a clear plan on how the ad campaign will be executed. This plan should include clear steps on how the ad will be framed, the intended audience, the frequency of posting the ad, and how social media personnel should respond to incoming queries.
Once the goals of running an ad and a clear plan of execution have been laid out, the actual implementation of the advertisement campaign should take place. The process does not end with the implementation. Marketing managers should be able to monitor the ad and check whether it has achieved its intended purpose over a period.
While implementing an advertisement, the marketing team should ensure that the ad is relatable, captivating and creative. It should also make use of real life experiences and people.
Lori Senecal’s expertise and experience in the marketing sector has enabled her to become one of the most influential business leaders of her time. Recently, CP&B, the company that she steers as the CEO together MDC decided to promote Lori Senecal to the position of global CEO. This development comes six months after Lori was given a chance to head CP&B in the capacity of CEO.
See more: https://ideamensch.com/lori-senecal/